By Doug Clark

With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content.

Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion, up 29% in two years, and that spending shows no signs of slowing. The industry must learn how to navigate all channels and use them to their advantage.

Historically, the aim of the advertiser has always been to reach the right people, at the right time Read full story ›

Source: The Drum