Channel 4’s outgoing chief creative officer Jay Hunt today said she would be “delighted” if the new Great British Bake Off series exceeds 3 million viewers – despite it bowing out with a peak of 14.8 million on the BBC.
Bake Off’s new run will get underway on Channel 4 next Tuesday after the broadcaster paid £75m to snare the format from its public service counterpart.
But despite the eye-watering outlay, Channel 4’s ratings expectations are considerably more modest than the 14 million viewers who made it the most popular programme in the UK when it was broadcast by BBC Read full story ›
Source: The Drum
Industry News