By Jennifer Faull

Channel 4 has appointed Social Life to handle all social media activity around the third series of reality show First Dates.

“First Dates has always been a much loved show, and this series is really bedding in with its audience,” said Martin Trickey, group head of digital at Warner Bros. Television Production UK.

“It’s one of those programmes where you feel compelled to start using social media to let others know what you think. There are a lot of water cooler moments.”

The agency has produced editorial content plus image and video assets for the @C4FirstDates Twitter account and Facebook page as Read full story ›

Source: The Drum