Channel 4 plans to invest between £20m to £40m in startups over the next two years in the belief that the best way to capture future advertising budgets is to target those companies that will be spending them.
To keep new business keen in what is one of the oldest advertising mediums around, the broadcaster set up a commercial growth fund 18 months ago, offering fast-growing startups access to advertising inventory in exchange for equity stakes or revenue share arrangements.
In that time it has done ten deals with startups valued between £10m to £50m, in sectors ranging Read full story ›
Source: The Drum
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