Channel 4 has launched its awaited short form content service on 4oD to tap into the demand from mobile users for bite-sized videos.
As well as original Channel 4 content, the hub will carry commercial shorts and the service is launching with partnerships with Rimmel London, British Gas and Alfa Romeo. The first shorts will go live next month.
Educating Binky, featuring Made In Chelsea stars Binky Felstead and Mark-Francis Vandelli, has been created in partnership with Rimmel London and OMD UK, while a home lifestyle series from British Gas, Home Truths, was created with Carat.
The launch follows the announcement Read full story ›
Source: The Drum
Industry News