By Jennifer Faull

Channel 4 is offering advertisers £1m worth of its commercial airtime in exchange for an advert that promotes diversity.

It’s part of the broadcaster’s wider commitment to improve diversity in advertising every year until at least 2020.

The competition ran last year with Mars’ now highly acclaimed advert for Malteasers winning the ad space during the Opening Ceremony of the 2016 Rio Paralympic Games.

Mars has since revealed that the ad – which featured a disabled woman talking about a date with her friends – have been the brand’s most effective campaign in the last ten years.

However, this year, Channel 4 Read full story ›

Source: The Drum