Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers.
Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign, culminating in a disturbing slot promoting 20th Century Fox‘s Alien: Covenant.
20th Century Fox, Foster’s, and Ronseal are the first brands aboard to try out the new format.
The Forster’s ad will reveal a pint with the viewers’ name on it and Ronseal will attempt to directly motivate viewers to engage in DIY.
David Amodio, Channel 4’s digital and creative leader, said: “We’re incredibly Read full story ›
Source: The Drum
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