By John Glenday

Humanitarian organisation Support to Life has worked with TBWA/Istanbul to create a new font and is encouraging people use to use it for messages to G7 leaders ahead of a gathering in Quebec, Canada.

Themostpowerfulfont.com has been specially created using its own alphabet comprised of letters from G7 leaders’ signatures in an appeal to world politicians.

The customizable platform can be used to generate any request for G7 leaders to see in their own handwriting, with each request propagated across social media with automatic mention of each leaders’ social profile.

TBWA/Worldwide explained: “By creating themostpowerfulfont.com, Support To Life hopes to Read full story ›

Source: The Drum