By Charles Vallance

There will be a few readers who remember ‘acetates’. Even now, the word sends a shiver down my spine. It takes me back to airless, polystyrene-ceiling rooms where vertiginous towers of these transparent slides waited to be dealt, like giant cards in a catatonic game of blackjack, by the callow-faced croupiers of Nielsen or Millward Brown. Words struggle to evoke the enervating torpor that would descend as the 74th slide devoted to the moving annual total of the sterling-weighted distribution of a now-defunct brand in a now-defunct TV region was raked over by an over-keen brand manager egged on by Read full story ›

Source: Marketing Week