By Minda Smiley

Michigan and Ohio-based Charter One has kicked off a marketing campaign to promote its rebrand to Citizens Bank.

The move is part of parent company Citizens Financial Group’s strategy to unify its brands across the 11 states it operates in throughout the Northeast and Midwest.

New ‘Citizens’ signs have been unveiled at more than 200 branches and at two corporate offices in Michigan and Ohio.

Existing Charter One customers will be able to retain their account numbers as well as branded checks, credit cards, and debit cards with online and mobile banking passwords remaining the same.

Bruce Van Saun, chairman and chief executive of Read full story ›

Source: The Drum