Digital agency the Social Chain sought out to amuse Manchester United fans and irk rival Manchester City FC supporters in their home city yesterday with a series of billboards welcoming new striker Zlatan Ibrahimovic to the club.
On Friday (1 July) an enormous digital banner was erected overlooking Man City FC’s store in Manchester city centre by the creative shop, featuring a picture of Ibrahimovic with text below reading: ‘Manchester, welcome to Zlatan.’
The ad paid homage to Man City’s infamous ‘Welcome to Manchester’ sign the club stumped up for when Carlos Teves jumped ship to City from United back in 2009, Read full story ›
Source: The Drum
Industry News
