By Gillian West

Disneyland Paris has unveiled two new ads to encourage parents not to delay their family trip to the most magical place on earth.

Created by BETC Paris the adverts follow two years of research which revealed key moments in the rhythm of family life that can trigger a decision to act. These moments were found to coincide with milestones in the lives of children, particularly as they graduate from one age bracket to the next.

The first creative is aimed at parents of children aged between three and seven, that age where a child’s imagination is a boundless place. The Read full story ›

Source: The Drum