By Staff Writer

China is emerging as an innovator nation and is becoming more and more evident. Especially baffling is the rate at which platforms and technology are leapfrogging ahead of those we know in the West. How can we stay up to date to reach those valuable Chinese consumers? And how can we learn from China?

To answer these questions, Chinese creative agency Qumin launched a dedicated podcast titled ‘China, WTF?!’, short for ‘What’s the Future’ (of course). We caught up with them to catch the first episode about Influencer Marketing and Live Streaming in China. This episode was hosted Read full story ›

Source: The Drum