Shanghai Leishang Cosmetics, the Chinese laundry detergent company called out for racism for releasing an ad showing a black man being “washed” white, has shouldered the blame onto the media for causing the ad to go viral.
The ad shows a black man being stuffed into a washing machine by an Asian women, together with Qiaobi laundry detergent, and emerging as a fair-skinned Asian man.
The advert, which first appeared on Chinese social media in March, went viral on social media and across the news for what one Twitter user described as the “most racist ad of the year”.
Following the negative backlash, Read full story ›
Source: The Drum
Industry News