Chinese sportswear brand Xtep has appointed Y&R Beijing as the brand seeks to win market share in China’s competitive sports industry.
Xtep, which is China’s third-largest sportswear brand, has tasked Y&R with strategy and creative development for Xtep’s brand and products until 2019.
Y&R Beijing replaces incumbent of five years DDB Guoan Beijing as Xtep’s agency of record.
Xtep has been strengthening its position in the market with a strategy focused on running events and football, both of these areas have received a huge boost in attention following government policies to promote growth in the sports industry.
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Source: The Drum
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