Chipotle has announced that it will change its cooking methods in order to prevent more E. coli outbreaks which have damaged its brand and resulted in plummeting shares.
The fast food chain has saw its share price drop 18 per cent since October following a wave of negative publicity from an outbreak of E. coli involving more than 50 cases across eight states.
In response to the crisis, Chipotle promised to take “aggressive actions” and outlined a number of changes on its website.
“In the wake of recent food safety-related incidents at a number of Chipotle restaurants, we have taken aggressive actions to Read full story ›
Source: The Drum
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