By Kyle O'Brien
Chipotle Mexican Grill is again trying to get its mojo working, this time by letting its CEO lay out what went wrong and how it’s going to fix it.
The fast food chain, once the top Mexican chain in the US (since unseated by Moe’s Southwest Grill), continues to try to figure out how to stop its fall from grace after a very public and prolonged E. coli episode that saw its stocks and sales plummet. It shuttered some stores, hired a new PR firm, tried to lure people back in with coupons for free burritos and gave people Read full story ›
Source: The Drum