After dominating market share in the Greek yogurt category, Chobani is now looking to take the crown in the world of oat products. Reaching those outside of the metropolitan, vegan elite through sampling is critical to its plan to cut through the bustling plant-based space.
Chobani, which aims to be seen as a “modern food company”, is in the process of expanding into other verticals outside of Greek yogurt for the first time in its 12-year history. Two new products will launch into the retail space later this December: a dairy creamer, made from the same production cycle as its Read full story ›
Source: The Drum
Industry News
