Christian Dior has courted complaints from shoppers in Australia over a promotional push for its ‘Sauvage’ fragrance fronted by Johnny Depp.
The actor, who has unveiled as the brand’s ambassador for the scent in 2015, has featured in a series of posters around Sydney and Melbourne as part of the renewed campaign for Sauvage.
The posters show the Pirates of the Caribbean star standing against a dessert-like backdrop alongside the strapline: ‘Sauvage, wild at heart’, and are part of a wider campaign which launched last year.
However, the drive from the fashion house comes little over a week since Depp’s divorce Read full story ›
Source: The Drum
Industry News