Aside from jokes about pub openings being like Christmas, Immediate Future’s latest research report reveals a spike in mentions of the season in the last three months.

The topic has been trending with over 525,000 mentions, as the public has expressed nostalgia and reminiscence during lockdown. But the desire for ‘me-gifts’ has increased also as people have been looking at affordable luxuries under the pretext of early Christmas presents.

Immediate future’s latest research report, called ‘HoHo Ho! Christmas is trending in July’, is based on Brandwatch’s analysis of social data collected across the last three months, plus Facebook and Pinterest insight. It Read full story ›

Source: The Drum