By Richard Draycott

With the EU Referendum now looming large, Birmingham-based agency RBH Creative Communications has produced an integrated advertising campaign to launch two new ales created by Church End Brewery to mark the historic vote.

The two new beers – EU Beauty and Screw EU – will also be the subject of a vote on a microsite in a special event that, as RBH’s creative director duo Woody & Vinny put it with slight reference to Monty Python, ‘Somewhat mirrors another vote that’s going on at the same time’. The current tally, along with your preference, can then be shared socially by participants.

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Source: The Drum