By Staff Writer

BBH New York founder, Cindy Gallop is to guest edit a forthcoming edition of The Drum.

Gallop, who was a keynote at The Drum Live in July, has overseen the next issue of The Drum, released on 1 October, as part of the publication’s Advertising New York activity and expansion into the US.

The issue will include several features that aim to look towards the future of the marketing services industry, including a focus on how advertising approaches used today will be disrupted by technology and media platforms that are dictating change, a re-evaluation of gold standard creativity and insight Read full story ›

Source: The Drum