By Chris Sutcliffe

With the latest Bond still delayed and Godzilla vs Kong forced to premiere on Amazon, cinema – and cinema advertising – has been decimated by the coronavirus. But as theaters around the globe tentatively prepare to reopen, can cinema advertising bounce back to ‘normal’ or will chains and brands alike be stung by a Covid-19 hangover?

Cinema’s appeal is so much broader than the film being projected on to the screen. The communal experience of shared viewing – regardless of the quality of the movie – is something that’s hard to replicate, for studios and brands alike.

It’s no Read full story ›

Source: The Drum