Ahead of Friday’s premiere of ‘Outcast,’ Cinemax has released an innovative, interactive trailer for the show that leveraged both 3D audio technology along with eye-tracking software.
In Outcast, a young man attempts to find out why he’s been experiencing demonic possessions. In the trailer, created by Campfire (part of SapientNitro), users enter ‘their possession’ and try to escape using eye motions.
The trailer is designed to build social buzz – which is becoming increasingly important to a show’s eventual success – ahead of the premiere.
For those who cannot wait until Friday, Cinemax is experimenting with windowing, another tactic that Read full story ›
Source: The Drum
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