By Gillian West

Young people’s cancer support charity CLIC Sargent has turned to cinema advertising to raise awareness of the impact of cancer on young patients and the charity’s vital support.

Featuring the story of one teenage cancer patient, 18-year-old Charlotte Eades, the campaign is supported by Digital Cinema Media (DCM) and was created pro-bono by McCann Enterprise.

“We wanted to engage people with one young person’s story, in just over a minute, and using the visual material from Charlotte’s life meant we could do that in an impactful and visceral way,” explained Will Shepherd, creative director at McCann Enterprise. “Working with Charlotte Read full story ›

Source: The Drum