By Jenni Baker

2020 fast-tracked the digital plans of many brands; forcing businesses of all shapes and sizes to embark on rapid digital transformation journeys to weather the storm of the global pandemic. One year on, many consumers remain confined to the four walls of their homes under social restrictions and business models have been upended in ways we never could have predicted would happen so quickly. It’s changed the way we live, work and – perhaps – shop forever.

The rapid growth of e-commerce has turned the world of retailing on its head. Shoppers are turning to their computer screens and smart devices Read full story ›

Source: The Drum