Clipper Teas is hoping to attract a new wave of customers on a January health kick to its green tea range with a campaign to encourage people to ‘turn over a new leaf’ this year.
The New Year Revolutions push includes both outdoor and online video executions, with the latter shot using a hidden camera in Clipper’s ‘Truthful Green Tea Shop’, a pop-up store that shows consumers reacting to some of the processes and sometimes bitter tastes of other green tea brands.
The planned activity aims to attract new green tea ‘considerers’ as well as existing green tea drinkers to the Clipper Read full story ›
Source: The Drum
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