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CMO Allie Kline on why Oath will be the P&G of media and technology

on May 30, 2017 | 0 comments

By Lisa Lacy

The Yahoo-AOL merger that yields Oath will close in June, but it has not been an easy road as M&A goes.

The $4.8bn deal was announced in July 2016, but was marred by revelations of data breaches and rumors of collapse.

Nevertheless, the deal survived and the resulting company will serve as the parent to more than 25 media and technology brands, including HuffPost, TechCrunch, Makers and Build Studios, Yahoo Finance, Yahoo Sports and Yahoo Mail.

AOL CMO Allie Kline will become CMO of Oath and recently spoke to The Drum Read full story ›

Source: The Drum