By Alison Millington

A new report from the CMO Council and Ebiquity suggests that senior marketers are recruiting additional agencies with skills they believe are necessary to “tackle the digital future”.

This is due to the fact that the majority don’t feel their organisations are set up to address challenges around managing the “explosion” of customer data, analysing and using data to personalise communications, exploiting new channels and devices, overcoming financial constraints, demonstrating ROI and generating content marketing.

While nearly half of respondents (46%) say their confidence in their media agencies is getting stronger, they added that they are looking to apply “more stringent ROI Read full story ›

Source: Marketing Week