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CNN follows NBC with Snapchat daily news show as broadcasters continue to chase millennials

on Aug 23, 2017 | 0 comments

By Rebecca Stewart

CNN is the latest traditional broadcaster to move into daily programming on Snapchat’s Discover platform, announcing that it will begin streaming a news slot called The Update within the app’s walls.

The Update premiered on Monday (22 August), and will show at 6pm ET every day. Each episode will feature at least five of the top news stories from the past 24 hours, and feature curated reporting from anchors, correspondents and reporters from around the world.

The move comes on the back of a similar play from NBC, which launched a twice-daily show on Discover last month. The network’s Stay Read full story ›

Source: The Drum