Co-op Food has invested £100m in reducing its pricing as it today announced a new campaign to slash costs of its “essential staple products”.
As part of its strategy to become the UK’s “best local food retailer” the Co-op has cut the cost of bread, milk, eggs, chicken, bacon and bananas in its stores and placed guides on its new Loved by Us bread range to show how to make loaves last longer.
The campaign will be supported by a TV advertising campaign together with other promotional activity to support The Co-operative Food’s 2,800 stores nationwide.
Steve Murrells, chief executive, retail Read full story ›
Source: The Drum
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