Coca-Cola has created an ad out of recycled packaged to encourage consumers to become sustainable and go green.
The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation.
The TV commercial debuts on Channel 4 tonight (29 July) and will run on cinema, digital and social media throughout the summer.
The Love Story campaign, created by Ogilvy & Mather Berlin, tells the tale of two bottles that fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. It generates emotion around Read full story ›
Source: The Drum
Industry News