By Shawn Lim

Coca-Cola has launched a campaign in Thailand to encourage millennials to sit down with their friends and family during mealtimes.

The campaign, called “Taste the Feeling” and created by Ogilvy, aims to invite and inspire Thais to grab a Coke and turn their meals into meaningful moments shared with their friends and family.

Coca-Cola will also organise a food event to allow people to experience for themselves how Coke can bring them closer.

“The ‘Turn Food into a Meal’ campaign reflects Coca-Cola’s consumer-centric strategy, which puts the consumer at the heart of everything we do and leverages our powerful consumer insights Read full story ›

Source: The Drum