It is Christmas, which means the advertising from Coca-Cola one again goes into overdrive with large red lorries barreling down a wintry road to the catchy theme: ‘Holidays Are Coming’. To many its an emotive moment of the holiday.
The connection between the winter holiday and the brand is entirely by design, says Coca-Cola’s UK marketing director, Kris Robbens.
“The secret to Coca-Cola’s link with Christmas is down to two things: tradition and evolution. Coca-Cola has been synonymous with Christmas since its early ads of the 1930s and this has no doubt played a part in creating a link between the Read full story ›
Source: The Drum
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