By John Glenday

Coca-Cola has announced the appointment of Stuart Kronauge and Ivan Pollard as co-heads of its US marketing operations, according to a leaked internal memo reported in the Wall Street Journal.

The pair will take over from former North American marketing head Wendy Clark following her departure to lead DDB Worldwide’s North American business in January.

Kronauge has been assigned to lead marketing of the Coca-Cola trademark in addition to Sprite, in addition to its glaceau, water, tea and coffee products. For his part Pollard will assume responsibility for content, connections, investment, assets, portfolio strategy and innovations.

In a separate move Henrik Steckhan has Read full story ›

Source: The Drum