By Minda Smiley

Coca-Cola is searching for a new global marketing campaign that could see the end of its six-year ‘Open Happiness’ activty.

The drinks maker has invited 10 roster agencies to pitch ideas for Coke’s next global campaign. It is taking place in Atlanta this week with agencies from around the world inlcuding Dentsu, Wieden+Kennedy Portland and Ogilvy tasked with shaping a new creative direction for the brand, according to Ad Age.

In a statement, the company said: “We have invited a selection of our key agencies from around the world to bring their best thinking to Coca-Cola in order to create the strongest Read full story ›

Source: The Drum