Coca-Cola is bringing back its hugely successful ‘Share a Coke’ campaign this summer, which will see over 1,000 names appear on packs of Coca-Cola, Diet Coke and Coca-Cola Zero across the UK.
The drinks giant said it has made the campaign “more personal than ever” by encouraging people to share large bottles with parents, with ‘Mum’ and ‘Dad,’ appearing on pack, along with nicknames including ‘Mate’ and ‘Friends’ on 330ml cans.
TV ads for the campaign will introduce ‘Bobby’, a dog on quest to find his personalised Coke bottle, and will air on digital platforms from next week Read full story ›
Source: The Drum
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