Coca-Cola has worked with singer-songwriter Aloe Blacc, to launch ‘The World is Ours’, which played as part of the Fifa World Cup Trophy Tour by Coca-Cola.
The lyrics for the song look to express messages of inclusivity, celebration and happiness, while the beat hopes to capture the excitement of the World Cup.
Director of global entertainment marketing at The Coca-Cola Company, Joe Belliotti, said, “’The World is Ours’ started as a Brazilian song with the beats and sounds of Brazil and then travelled around the world where artists and remixers added local languages, sounds and instruments. We were looking for a global Read full story ›
Source: The Drum
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