Coca-Cola India will add more local products to its inventory in order to combat regional brands as an increase in demand for local products continues to benefit the local brands, according to Brandz top 50 most valuable Indian brands.
As reported by ET, Coca-Cola has brought in a hyperlocal range in juices and multiple pack while in sparkling drinks, it is scaling up entry-level packs in 180-ml cans and 250-ml bottles, which it believes will bring back consumers. It will also roll out products like frozen desserts and hydration drinks
It has Read full story ›
Source: The Drum
Industry News