Coca-Cola has been named the most powerful brand in anannual study by CoreBrand.
The Coca-Cola company has taken the top spot for the sixth year running, having been first crowed the ‘most-powerful’ in 2008.
Hershey was named the number two brand in the study while Bayer, a chemical company, rose from its number four spot of 2013 to take third place.
Although Amazon found itself at the bottom of the list, CoreBrands said it “has the greatest momentum”.
“Amazon.com is new to the top 100 list and has gained 25 positions to come in ranked 91st,” stated the report. Read full story ›
Source: The Drum
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