Coca-Cola has unveiled a mobile game Just Dance Now and released a wearable fitness and sleep monitor to help encourage teens to live more active lifestyles.
The drinks giant has released a video (above) ad featuring French duo ‘Les Twins’, to showcase the content in the mobile game, which can be unlocked using QR codes on the side 250ml cans of Coca-Cola, diet Coke and Coke Zero.
People can download the game via iTunes and Google Play, with limited and advertising-supported versions both available.
The launch marks the latest phase in Coca-Cola’s ongoing ‘Movement Through Happiness’ campaign and follows the renewal of its Read full story ›
Source: The Drum
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