Coca-Cola has launched a new on-pack promotion as part of its latest 2014 FIFA World Cup campaign, which gives consumers the chance to win a limited edition football.
As an official partner for the sporting event, the drinks giant is giving away around one million of the Coca-Cola branded footballs, as it aims to “inspire” people to get active this summer.
The Win a Ball promotion will run from 29 April to 13 July 2014, with consumers invited to enter a unique code found on selected promotional packs of Coca-Cola and Coke Zero on the Win a Ball website to Read full story ›
Source: The Drum
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