Never mistake Nils Leonard for an adman. Even if he wants you to. He’s not. Nils’ meteoric rise and dazzling recent success have come, I believe, because he is anything but an adman. He’s primarily a stranger. In a strange land. His design background and mindset have shielded him from the clichés of creative directorship, chairmanship and all the other tripey tropes of adland; and given him a clarity of vision. His skill has been to bring everyone else on board.
To make people believe in his mission. Above all, Nils Leonard has done what people have often (unsuccessfully) challenged José Read full story ›
Source: The Drum
Industry News
