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Colin Jeffery, Managing Partner/CCO, David&Goliath - What does it take to be a great creative?

on Mar 30, 2016 | 0 comments

By Doug Zanger

Colin Jeffery has tread an interesting path — from his native South Africa to Singapore — to Boston and sunny LA at David&Goliath.

Awards? Check. You name one, it’s on the mantle.

Standout creative? Oh, yes. Leading Kia’s work over the years, he has been on the front line of the brand’s very well-received homage to hamsters.

He’s also had a front row seat, over the years and in his current role, to creative from some of the world’s most important brands.

Through his commitment to bravery and exploration, Jeffery has a strong opinion about what it takes to make Read full story ›

Source: The Drum