Collective, a leading programmatic, multiscreen advertising company recently received a patent for its technology to target online advertisements to consumers based on their TV viewing habits.
The technology allows marketers to synchronize ads across multiple devices. This, coupled with Collective’s TV viewing data pool, enables marketers to increase the efficiency of their video campaigns and more confidently reach their target audiences.
Much has changed in the advertising space in the 10 years since Collective was formed, but the company has succeeded largely because of tools like cross-device syncing and its recently-launched self-service data and reporting platform, VISTO.
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Source: The Drum
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