By Kyle O'Brien

College football officially kicks off this weekend, and to get the fans pumped up Wieden+Kennedy has put together 14 new spots for Fox Sports’ upcoming Big 10 conference coverage.

The 14 spots (yes, there are 14 teams in the Big 10, but numbers only matter in the score at the end of the game) being released at once for Fox Sports is part of the ‘Every Game is Everything’ campaign. Each individual spot depicts specific insights from the 14 schools within the Big 10 conference.

Earlier this month, Fox Sports and Wieden+Kennedy New York debuted an anthem spot for college Read full story ›

Source: The Drum