CompareTheMarket.com has Disney-fied its meerkat protagonists in a new ad titled Oleg’s Magical Dream.
Released just in time for Christmas, the spot plays on the site’s partnership with Disney’s Frozen. It features a version of every parent’s favourite song, Let It Go, and follows baby Oleg dreaming of a winter wonderland scene.
The ad will be aired on Christmas Day. The overarching campaign is the work of VCCP and VCCPme; the agencies have dubbed it ‘the first combined effort’ since VCCPme picked up the account earlier in the year, and ‘CompareTheMarket.com’s most customer-focused and integrated campaign to date’.
The brand announced Read full story ›
Source: The Drum
Industry News