By Lisa Lacy

In these uncertain times, media measurement and analytics company ComScore said it will offer free viewability measurement via its ComScore Viewability tool.

And, according to a rep, anyone will be able to access this free tool – not just ComScore clients.

ComScore said this will allow advertisers to “focus on the metrics that matter” as the initiative promotes trust and transparency in digital advertising and improves cross-media comparability.

According to a release, ComScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video and mobile inventory.

“Viewability is an increasingly Read full story ›

Source: The Drum