Spend on connected TV – a television device connected to the Internet including smart TVs and OTT boxes such as Amazon Fire or Apple TV – is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year.
The findings came from an the Association of National Advertisers (ANA) survey of 215 client-side marketers with an average 15 years’ experience, of which 51 percent were at director level and above and 49 percent are manager level and below.
Currently, around half of all US homes (56 percent) have a connected TV Read full story ›
Source: The Drum
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