Creative agency Iris has acquired digital marketing firm Atom42 for an undisclosed sum in a move that it hopes will deliver what its clients have long been asking for: a better link between creative and media distribution.
The London-based agency, founded in 2007 by Andrew Atalla, counts match.com, Huffington Post and Three among its clients. Atalla said the sale to Cheil-owned Iris was driven by the simple fact that clients are no longer happy with the lack of integration between “the agencies doing the brand work and those doing the nuts and bolts work of how to drive conversion.”
Source: The Drum
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